By Mikkel Hyldebrandt

Photos: PR

Pantone’s Color of the Year, Viva Magenta 18-1750, is bold and exuberant, rooted in nature, but with many possible hues within its brazen spectrum.  Descending from the red family, it signifies a new narrative and seeing the reality of things with a rebellious spirit and with a sense of inclusivity for all. And it’s surprisingly easy to incorporate into your wardrobe!

As An Accent

The easiest way to introduce a new color is to wear it as an accent. A tie or pocket square is the perfect colorful compliment to any ensemble. 

Bows-N-Ties Magenta Herringbone Tie, $15

What’s Magenta Beneath

Another way to try out a new, bold color choice is to wear it under your regular clothing! That way it can stay your little secret or be a nice surprise to those who get to see you in your skivvies. 

Adidas Performance Mesh Graphic Boxer Briefs (3 Pairs), $36

Warm Up with Magenta

This oversized fleece top lets you wear magenta loud and proud – and you will both feel and look hot while doing it!

Lululemon Oversized-Fit Fleece Half Zip, $148

Sneakers Seeing Red

Stylish footwear has never shied away from bold colors, and you can even customize your own color scheme on these Nikes.

Nike Air Force 1 High (Custom), $145

Bold Bottoms

Show your style and up-to-date fashion flair with a pair of bold, solid-colored pants

ASOS Design Smart Skinny Linen Mix Pants, $46

Put It in a Pattern

If you’re not into monochromatic magenta, you can wear it in a pattern where it won’t stand out as the dominant color.

Express Men Geo Print Moisture-Wicking Performance Polo, $54